Me and Lina Hane, Miss Sweden Universe, September 14, 2007
A while back out of sheer desperation with what I read about how Sweden was dealing with their Miss Sweden Universe (Nya Fröken Sverige) event, I searched out who was running it. A few days later I met with the most considerate and charming CEO of Panos Emporio, Mr Panos himself, who after having been in the jury for some years, decided to take over the whole event in an attempt to turn the tide in Sweden back to the glamorous and high prestige event it had once been.
The treatment Miss Sweden gets in the press was so far removed from my own experiences when I took part in the Miss Universe final in 1999 that I hardly recognized what I read in the Swedish newspapers. How come the same event was seen so different in Sweden, and why?
Continue reading “Leveraging on events, beyond Nya Fröken Sverige”