Born in the vibrant city of Singapore with a unique Eurasian blend of Portuguese and Chinese heritage, my journey has taken me from the bustling streets of Singapore to the serene and open landscapes of Sweden. My educational pursuits in Singapore culminated at tertiary level with two separate Master degrees, after which I embarked on a new adventure in 2002, moving to Sweden. In Sweden, I pursued with deep interest, the knowledge field of applied linguistics, particularly corpus linguistics research methods, earning a doctoral degree from one of northern Europe’s largest universities, the University of Gothenburg. I currently work as Project Manager, focusing on EU and international projects, at RISE Research Institutes of Sweden, at the Division of Bioeconomy and Health, Department of Agriculture and Food. My office is located in Mölndal municipality. Mölndal, known also as the Valley of Mills, is located about ten minutes by bus ride from the city center of Gothenburg to the south. If you’re ever traveling south from Gothenburg to Malmö, whether by train or car, you will likely come by Mölndal municipality. In these pages at cmariec.com, you’ll find my lifestyle musings on culinary and travel adventures from Singapore to Sweden, and from when I lived and worked the Arctic City of Tromsø (2018 to mid-2022). SINGAPORE | SWEDEN | NORTHERN NORWAY Life in Singapore Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines. In 2000, graduated with two separate Masters Degrees: (i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore (ii) Master of Arts in the English Language at the National University of Singapore (NUS). In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this came a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board. Life in Sweden In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general. In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore. 2013, as research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden, researching the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is entitled Gothenburg in Asia, Asia in Gothenburg, funded by the Anna Ahrenberg Foundation. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap Göteborg 2021 initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology. 2015, was granted the Flexit post-doctoral scholarship by Bank of Sweden Tercentennary Foundation (Riksbankens Jubileumsfond, RJ) for a three year project together with the Swedish-Swiss multinational enterprise ABB. From 2015-17, the research will take place at ABB Corporate Research Sweden HQ in Västerås, and at CIBS during 2017-18. The research focus of the project is how new technologies are perceived and accepted by users and customers, using linguistic methods of data analysis. More information can be found at RJ’s website, at Riksbankens Jubileumsfond (RJ) Felxit 2015. Life in Northern Norway (2018-2022) 2018, late summer. I acquired new work as Market Scientist at Nofima. Having moved to the county of Troms in August, I’m currently enjoying myself, exploring the island city of Tromsø. From the 1900s, this city became known as Paris of the North due to how the people of Tromsø were exceptionally stylish and sophisticated in contrast to the fishing village preconception that many might have of a city located in the Arctic Circle. In my years in Sweden, I have known Sweden to be called the land of the midnight sun. During the long summer mights, it was beautiful to sit and watch the sun’s languid pendulation between east and west, touching the horizon out at sea before going up again. Northern Norway takes this languid pendulation of the sun to the extreme. It is not only known as the land of the midnight sun, but it is also the land of polar nights and the northern lights. This is my new adventure. And in these lifestyle blog pages, you’ll find my personal thoughts, insights and musings. Cheryl Marie Cordeiro | PhD MSc MA ACADEMIC REFLECTIONS | CV LIFESTYLE BLOG

A perspective on the “Singapore climate” – a response

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Message from Ken Ang, owner of Wavelength Innovation Technologies (Singapore), via FB, 3 June 2012.
play

If a govt’s role is to be a provider of a platform for businesses to conduct their business activities and at the same time foster entrepreneurship and helping various industries move up the value chain.

But i dont really see that here in SG or just half-hearted attempts that fizzle out after a few years like IT or Life Science.
What really bothers me is that GLCs are competing directly with local SMEs and subsequently monopolizing the relevant industries, even pawn shops are now.

I have read about China decentralizing and privatizing their state entities like the big four banks and airlines but in SG i see how govt through GLCs are consolidating and strengthening their stranglehold on the industries they engage in.

What is your outlook for SG’s economy and youths in the next 15-20 years, given this climate?

I always feel that we are a sprinter and not a marathon runner, and we lost the plot from the very beginning; as early as the 60s and 70s by not enforcing joint ventures with the foreign investors who set up their manufacturing facilities here and then allowing them to relocate in the 90s; while not having learnt anything valuable from them other than gaining a few decades of tax and job opportunities.

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Photo and Text © Alen Cordic and C Cordeiro-Nilsson 2012

Hi Ken,

I can see that we are not focusing on quite the same issues when talking, but I will try to address your question and point of view.

With my post of Paddy Ashdown’s TedsTalk on FB, the point of fascination for me relates to how global processes are right now forcing even academic theories in various fields to come up with more integrated theories in order to explain and understand current phenomena in the field of international business that relates to my work in research.

Your questions and concerns however, seem related more specifically to the role of the State, which in my view, is interesting only to the extent of how that role is currently being defined in relation to other agents of change on the global scene, and then again, back in relation to my field of research.

In other words, the matter of state governance is interesting but not primary to my interest with my posting of Paddy Ashdown’s talk.

When it comes to the governance of Singapore per se, I will need to say that this space is not intended for such debates – my FB page, albeit open to public, remains still a personal space, currently used as a means to keep in contact with my network of family and friends, and I would prefer to keep it as such.

There are however other forums of interest that you can find over the Internet that might prove more interesting and useful for your purpose – the Online Citizen for example is one such forum that you might be interested in joining (?).

But having said that, I could share my point of view on what you wrote and asked above, with regards to the ”Singapore climate”.
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Leadership as a dependent variable – brief round table reflections

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Tonight’s read: “The Work of Managers: Towards a Practice Theory of Management”, edited by Stefan Tengblad, 2012. Oxford University Press.
Text and Photo © JE Nilsson and CM Cordeiro 2012

It was Professor Sune Carlsson who first published the book Executive Behaviour in 1951 that earned him recognition as one of the founding fathers of the field of Scandinavian management studies, his perspective being that management work is more an art rather than an applied science. The compilation of articles that Stefan Tengblad has put together in this book follows through on Carlsson’s point of view where managerial work that is often thought of as rational, organized and planned that numerous theories on management behavior have thus far argued for since the mid-1900s, is really revealing itself to be a process that is much more social and serendipitous in action and solutions to problems. And while the study of management lends itself to scientific analysis, what researchers in Sweden have found is that good managerial practices develop also rather independently from management science. It is also just about here that I realize again, how useful the Swedish fika as a session can be when it comes to even managerial work practices.

There is also a point of view of an effort to move away from the use of the word “leadership” in the Swedish academic circles of management studies, since the idea of studying leadership is much like studying the ethereal – the study of leadership does not come from studying ‘leaders’ or top managers of organizations per se but rather from the variables of the surrounding context that contribute to the concept. For example, a group of middle-managers tended to attribute ‘leadership qualities’ to the person in top management who was perceived to have made good decisions for the group as a whole. And a person in top management who was trustworthy with perceived sound judgement by the group with whom s/he worked was also attributed qualities of charisma.

This book reflects generally, a Nordic perspective and a Scandinavian tradition of management research that very much includes qualitative aspects of management science grounded in narratives, organizational symbolism, mythmaking and ‘the irrational of decision-making’ where formal rationality often times limits the ability to understand organizational life and behavior.

Just apple Apfelstrudel

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Filled with just apples and cinnamon, Apfelstrudel.
Text and Photo © JE Nilsson and CM Cordeiro 2012

Apples are generally a late summer harvest in Scandinavia, where in west coast Sweden, Signe Tillisch and the Red Ingrid Marie are varieties that can be found in plenty of home gardens.

There are many recipes to apfelstrudel in cookbooks and the internet on what goes into such an excellent creation, where finding your favourite combination of recipes for your perfect strudel is a matter of search and retrieve at your fingertips. This here is mostly a photo blog on the making of apfelstrudel with, just apples.

The trick to Phyllo pastry is to get it paper-thin. This here is almost there, with more stretching of the dough to come.

I contemplated between using puff pastry or phyllo pastry, where in this making of apple strudel, I tried with phyllo. It was a single large sheet of unleavened flour dough that was subsequently rolled around the apples to create layers.

The apple sauce was made with at least two varieties of Swedish apples. On top of the apple sauce, some green Granny Smiths dusted over with cinnamon.

A cheese cloth or linen helps in the rolling.

Brushing over with butter, to help in the browning.

Vents, to help in the baking and the decorative look of the strudel.

Once baked and out of the oven, a dusting over of icing sugar.

For afternoon tea.

This strudel was baked for about 45 minutes in a Bertazzoni at c. 175C. I wanted time enough for the cut apples to soften and the apple sauce a little of a smother over the phyllo when served.

A completely different palate of taste compared to the phyllo pastries for triangularly shaped curry puffs back in Singapore, but there again it was those curry puffs, these days sold only in spsecific coffeeshops in Singapore, that had first led to my love of phyllo pastries, the result of which was this prelapsarian apfelstrudel.

Early summer in vintage

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In the early summer sun.
Text and Photo © JE Nilsson and CM Cordeiro 2012

It was in 2010 that Marc Jacobs brought nostalgia with hints of the 70s back into fashion, hot on the runways. Today in 2012, the the flavour of the 70s are still in on the runways from Diesel to Halston, whilst Louis Vuitton Fall 2012 makes romantic the long train voyages of the 1920s in reminiscence of a time that was in reality, filled with great uncertainty – such is the magic of fashion, to take viewers into a completely different world, even if briefly.
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The evolving Tao of language

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Photo and Text © Alen Cordic, C Cordeiro-Nilsson 2012

In the midst of preparing an academic paper for an upcoming Yin Yang themed conference at the Stockholm University School of Business, I as usual got sidetracked into other interesting reads. This time one by L.H. Wee[1], on how Singapore Colloquial English (SCE) helps build Singapore’s national identity.

Growing up in a Eurasian family in Singapore[2], there were many on my father’s side who worked as civil servants, mostly within the British administration system, English being their mother tongue and language at work. I always marveled at how very proper their spoken English sounded but never thought much of it.

Eventually when I started school at the Convent of the Holy Infant Jesus[3], I noticed that not all classmates of mine had English as first language, and the fact that my paternal grandparents spoke English with Received Pronunciation, became more of a dismay to me than anything else, since the English my friends spoke outside of the speech and drama classes from the Nuns, was different.

It was so different that it included words that didn’t even belong to English at all. I was a bit confused but tried to keep this ‘other’ language secret from my grandparents and other aunts and uncles who when I had slipped and spoken with a more Hokkien influenced English intonation, had rapped my knuckles followed by disapproving clicks of their tongue, tsk tsk…

Still, there was no stopping learning this ‘bad English’ at school, because socializing across cultures meant that a common language was needed in order to be part of the group, whether it was playing games or buying food at the canteen.

This ‘bad English’ was of course my first encounter with SCE or Singlish.
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The Blue Frog, Shanghai World Financial Center SWFC

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The Blue Frog restaurant, Shanghai World Financial Center.

The Blue Frog at the Shanghai World Financial Center.
Text and Photo © JE Nilsson and CM Cordeiro 2012

Even before my first visit to Shanghai, friends were recommending I visit two places, the Shanghai World Financial Center and the Blue Frog restaurant that as a friend put it, served “very good fusion food”. And I couldn’t have done serendipitously better than by dining at the Blue Frog at the Shanghai World Financial Center!
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The Cinderella Diamond Ring

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‘The World’s First Diamond Ring’ by Shawish Jewellery, Geneva.
Text © JE Nilsson and CM Cordeiro 2012

Anyone with a latent interest for absurdly expensive things would have noted the Shawesh brothers of the the Swiss Shawish Jewellery company unveil their 150 carat laser-cut ‘all diamond’ ring at the recent prestigious BASELWORLD watch and jewellery event in Zürich, 2012. Their actions, at a time when world news is dismal with civil unrest and a massive earthquake hitting Indonesia, that brings forth uncomfortable memories, in a stroke of genius in their world, re-defined the concept of something as superfluous as a ‘diamond ring’.

Even with modern techniques, the cutting and polishing of a regular diamond crystal would result in approximately 50% loss of its weight. With this ring from Shawish Geneva the staggering weight loss in itself would break the hearts of many brides-to-be.

But therein lies the very definition of luxury from the point of view of the surreal.
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From west Sweden to northwest Italy: Swedish Mussel soup with a touch of Italian Vermentino from Liguria

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Creamy west Swedish blue mussel soup laced with Vermentino an Italian white wine – a toast and celebration of the friendly relations between Sweden and Italy – whether at a Swedish Royal gala dinner for trade or in more politically shared interests regarding developments in the Middle East organized at the Second Aspen Bosphorus Dialogue Conference by the Aspen Institute Italia, 2-3 March 2012.
Text and Photo © JE Nilsson and CM Cordeiro 2012

It was after work and I had my mind on the topics covered at a recent seminar held at the Aspen Institute Italia on Leadership, Globalization and the Quest for Common Values held earlier in March 2012 in beautiful and panoramic Cernobbio nonetheless, where ideas were exchanged on leadership for the twenty-first century. Just 40 km north of Milan, Cernobbio is the city that is home to the luxury hotel Villa d’Este that sits along the shores of Lake Como. The city was also host to a seminar that allowed for various interpretations to be heard on the complexities of leadership in the modern, globalized world and how tensions in leadership could be addressed.

Half absent in mind at the wet market, I scanned flittingly over the different types of raw seafood that west Sweden is so well known for when my eyes came to settle on some very lovely blue mussels.
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Swedish west coast winds that set sails luffing!

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Wearing mostly vintage. Arden B. knitted top, vintage nautical belt and white cotton skirt with hand embroidered florals, also vintage.
Text and Photo © JE Nilsson and CM Cordeiro 2012

Windy! Typical at this time of year along the Swedish west coast, though nowhere near warm…The glow of the sun – thoroughly inviting!
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The Swedish culture of denial

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For the part of the world who have found it a point to notice that there is such a country as Sweden – at some distance easily mixed up with Switzerland – Sweden might appear as somewhat of an ideal state of equality, untroubled by racial riots and religious taboos.

On close encounter a different picture emerges that speaks about a state of denial that have grown into a culture of its own. In a time when globalization is increasingly becoming a non-issue, when through the Internet Syria is as close as Malmö, this phenomenon might become a problem. The problem, being that the wider meaning of the word ‘culture’ in Sweden has been obscured and cemented into oblivion so much that there are almost no words there to talk about the fact that values, beliefs, religions and various ideas about what is right or wrong are different in different parts of the world.

Defining culture

In the early 2000s when I began to prepare my research for my doctoral thesis in the field of managing across cultures and leadership across cultures, it appeared that almost every author touching upon the topic of culture had come up with a definition of their own. Already during the 1950s, Alfred Kroeber and Clyde Kluckhohn had compiled a list of 164 definitions. The definitions spanned fine arts and humanities, pattern of human knowledge, beliefs and behavior, shared attitudes, values, goals and practices. Everything from cultivating small societies of bacteria in a Petri dish to my favourite, Geert Hofstede, who defined culture as a ‘collective programming of the mind’. It appeared that the only common ground was the agreement that there was such a thing as culture and in its broader sense all were the creations of man to fit in between them and what was given by nature to make just about any place on earth inhabitable. Thus, of course, any “culture” would vary with the places and be whatever served its purpose best at that place.

This wider definition made for three simple observations:

  1. There is such a thing as culture
  2. They vary with their geographical location
  3. Their usefulness will vary since what is useful in one place will be plain stupid in another

What we arrive at in the most secular country in the world is however, the contradiction that the Swedes do not believe in the thesis of Greek philosopher Protagoras, that “man is the measure of all things” but would much rather go with the Old Testament’s belief in absolute truths, that what is true to one man is true to all.

When I went on in the course of my research and talked to Swedish top managers about their “management style”, asking if they felt that their ‘style’ would broadly correspond to the “Swedish culture and values” most Swedes would have it that there did not exist any particular Swedish management style, and certainly no framework of a Swedish national culture that influenced this non-existent “Swedish management style”.
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