Christmas advertising for Metro, ca. 1981.
Text & Photo © JE Nilsson, CM Cordeiro 2013
When I was young my mother worked in the advertising industry. Between the ages of five till about twelve and then again at around sixteen I got to model in several Singapore print adverts that included Metro, McDonald’s and Nintendo.
In one photoshoot, several girls were lined up neatly in a row, the purpose of which was to get us to take a hop forward and land on one foot, looking excited and into the camera. Out of twenty odd takes I looked up only once, much to the exasperation of the photographer, “Why can’t you look forward? There’s nothing on the ground! Look forward! Look forward!”
Even at the age of six, I found myself curious as to why it was that I just could not look up when I jumped. I simply had to see (and thus know) where I was going! I concluded that it was due to the rules of hop-scotch, a game that I played almost everyday when growing up at the Convent that I could only look down whilst hopping. You always watched where you hopped because stepping on a line would get your turn forfeited in the game, plus, that you had to re-draw the rubbed off area of the squares in the sand once you had stepped on the lines and recess time was only that brief.
For one photo shoot a large number of fluffy small yellow chickens was brought in.
Featured in the picture above is just about a third of the feathered little things. My mother brought home two little darlings from this shoot, one each for my brother and I to care for.
