Photo: Daniel Grizelj, from två dagar, 1 March 2008.
Left ensemble: Red swimwear from H&M, apricot coloured camisole from American Vintage, pink blouse with puff sleeves from DSquared, a red tube used as a skirt, from Wolford, pink pumps from Bianco.
Right ensemble: Green cocktail dress from Coast, cobalt blue trench from Chloé with a vintage blue belt, green leopard print ballerinas from Effe.

Every weekend, Göteborgs Posten or GP issues a supplement called två dagar meaning ‘two days’ that covers plenty of interesting topics, one of its staple category being ‘fashion’.

Last weekend, the styling team from Muse Style Agency, set out some trends for Swedes this coming Spring and Summer and I thought the styling so attractive, I’d like to share it with a wider than Sweden audience. Part of this styling team are Daniel Grizelj, photographer, Jennie Bramer, stylist and Emma Nilsson, who does hair and make-up. The models were asked to pose like mannequins and that’s just about the effect that you see in the pictures.

The motivation for this article written by Petra Dokken, is that these ensembles were inspired by what were shown on the international catwalks and more importantly, Swedes can purchase these ensembles right here in Sweden, in the shops.

In the first picture above, the theme is tomato red and electric blue. Other colours for spring include emerald green, orange and fuschia. Monochromes in such colours were exhibited by Versace, YSL, Lanvin and Ralph Lauren that calls into mind a season of fun and light-hearted play. I feel a hint of sixties, bursting plastic colours too in that ensemble above, which I think would be a refreshing sight on the sometimes grey cobbled streets of Sweden. The green leopard pumps covered in pony hair, I’ve seen personally in the Effe store and they looked truly eye catching and delicious! The green is deeper in real life than what is shown in the picture above.


Photo: Daniel Grizelj. The full headline reads Chic in Prints.
Left ensemble: Floral shirt with a white collar from Gant, silk dress from Miu Miu in abstract florals, a striped shirtdress from H&M, striped cloth belt from Mango / MNG, black and white high heeled pumps from D&G.
Right ensemble: Cream coloured voile skirt from Benetton, denim skirt from Topshop, lace edged camisole top from Mango / MNG and a floral blouse with capped sleeves from Topshop, purple stockings from Twilift, floral bag from Oilily and floral scarf from Kenzo.

At one point in time, I might have thought that overlaid prints were too much of a clash to be eye friendly on a single frame, but now I think the eccentric combination somewhat irresistible, perhaps thanks to the Sartorialist. I also see fashion as a sort of language, a way of communication and the tones in these floral ensembles sound just a tad Ingrid Michaelson in her also irresistible song, The Way I Am.

The floral themes were picked up by Dries Van Noten, Luella, Juna Watanabe, Balenciaga and D&G with florals in all sorts of avenues, large patterned, abstract and even small print details.


Photo: Daniel Grizelj. Safari style this spring.
Ensemble: Brown dress from Tiger, wooden beads and bangles, African made, from Springbok, French made bag from Jamin Puech and espadrilles from Castaner.

The third was a Safari theme with various shades of beiges and browns. I suppose to this look, one could add white or cream coloured skirts, pants and shirts in linen, as a way to manage the sometimes piercing summer sun on a cloudless summer’s day. This look was inspired by the catwalks of Proenza Schoule, Commes des Garcons and Diane von Furstenberg (DvF), who is one of my favourite designers for dresses. DvF has gone more safari in the sense of full blown animal print dresses with both leopard and snake motifs, just about in line with Roberto Cavalli’s autumn collection for H&M 2007.

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