Kafferostare Per Nordby, Passion för Mat 2017.
Text & Photo © JE Nilsson, CM Cordeiro 2017
A fox, with a pipe attached to its mouth. It was by far one of the more sophisticated logos hanging upon an exhibition stand at the expansive Erikbergshallen food fair, Passion för Mat 2017. For the love of clean lines, grey tones and empty space in the midst of a Saturday evening crowd at Gothenburg’s annual culinary trade fair, I approached the stall to find Per Nordby, owner and entrepreneur to globally sourced single coffee bean plantations, grinding some coffee beans. A couple of minutes later, he turned around and grinned broadly in our direction. Anything we wanted? Coffee perhaps? Sure.
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