In a recent article in Urban of the Singapore Straits Times (by Joyce Chua, 18 January 2013.)I was given an opportunity to expand on my own experiences as being a Miss Universe Singapore winner.
A recurring question I get is what goes on behind the scene after that the pageant is won, after the crowning ceremony on stage, after the stage lights have dimmed and the TV cameras shut off. Most people probably expect the answer to be, incessant and non-stop partying for a whole year. Unfortunately, or fortunately, depending on your disposition, that is not really correct. Instead, that is when the ambassadorial role of any Miss Singapore title holder begins.
The double portfolio
Till today I feel that the modern purpose of beauty pageants remain undefined. There are at least two aspects built into the structure of most beauty pageants, the entertainment front and humanitarian efforts, of which the public is more familiar with the former but see less of the latter. From this double portfolio comes numerous international opportunities and public relations efforts that begin immediately after the winner has stepped off the stage.
The ambassadorial role of Miss Singapore title holders
A few years ago I was invited to Penn State University to give a talk on my experiences of living outside of Singapore. At that time I had the pleasure of exchanging ideas with Ambassador Ashok Kumar Mirpuri, Singapore’s current Ambassador to the USA. His main point and experience from representing a comparatively small nation in the US, was reflective of my own, being that Singapore is listened to, when and because we are successful. Even as a small nation, Singapore experiences as large problems as any country. It is both vulnerable yet seemingly resilient to the processes of globalization, so to the extent that we are successful, the world is interested in what we do.
Any representative bearing “Singapore” in her title, is necessarily a reflection of our country and an investment in Singapore’s international public relations. An attractive young woman bearing the title of “Miss Singapore” will be sought after, spoken with and listened to. Whether we like it or not, whether Singapore uses it or not, she will have an ambassadorial role.
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