Born in the vibrant city of Singapore with a unique Eurasian blend of Portuguese and Chinese heritage, my journey has taken me from the bustling streets of Singapore to the serene and open landscapes of Sweden. My educational pursuits in Singapore culminated at tertiary level with two separate Master degrees, after which I embarked on a new adventure in 2002, moving to Sweden. In Sweden, I pursued with deep interest, the knowledge field of applied linguistics, particularly corpus linguistics research methods, earning a doctoral degree from one of northern Europe’s largest universities, the University of Gothenburg. I currently work as Project Manager, focusing on EU and international projects, at RISE Research Institutes of Sweden, at the Division of Bioeconomy and Health, Department of Agriculture and Food. My office is located in Mölndal municipality. Mölndal, known also as the Valley of Mills, is located about ten minutes by bus ride from the city center of Gothenburg to the south. If you’re ever traveling south from Gothenburg to Malmö, whether by train or car, you will likely come by Mölndal municipality. In these pages at cmariec.com, you’ll find my lifestyle musings on culinary and travel adventures from Singapore to Sweden, and from when I lived and worked the Arctic City of Tromsø (2018 to mid-2022). SINGAPORE | SWEDEN | NORTHERN NORWAY Life in Singapore Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines. In 2000, graduated with two separate Masters Degrees: (i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore (ii) Master of Arts in the English Language at the National University of Singapore (NUS). In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this came a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board. Life in Sweden In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general. In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore. 2013, as research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden, researching the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is entitled Gothenburg in Asia, Asia in Gothenburg, funded by the Anna Ahrenberg Foundation. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap Göteborg 2021 initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology. 2015, was granted the Flexit post-doctoral scholarship by Bank of Sweden Tercentennary Foundation (Riksbankens Jubileumsfond, RJ) for a three year project together with the Swedish-Swiss multinational enterprise ABB. From 2015-17, the research will take place at ABB Corporate Research Sweden HQ in Västerås, and at CIBS during 2017-18. The research focus of the project is how new technologies are perceived and accepted by users and customers, using linguistic methods of data analysis. More information can be found at RJ’s website, at Riksbankens Jubileumsfond (RJ) Felxit 2015. Life in Northern Norway (2018-2022) 2018, late summer. I acquired new work as Market Scientist at Nofima. Having moved to the county of Troms in August, I’m currently enjoying myself, exploring the island city of Tromsø. From the 1900s, this city became known as Paris of the North due to how the people of Tromsø were exceptionally stylish and sophisticated in contrast to the fishing village preconception that many might have of a city located in the Arctic Circle. In my years in Sweden, I have known Sweden to be called the land of the midnight sun. During the long summer mights, it was beautiful to sit and watch the sun’s languid pendulation between east and west, touching the horizon out at sea before going up again. Northern Norway takes this languid pendulation of the sun to the extreme. It is not only known as the land of the midnight sun, but it is also the land of polar nights and the northern lights. This is my new adventure. And in these lifestyle blog pages, you’ll find my personal thoughts, insights and musings. Cheryl Marie Cordeiro | PhD MSc MA ACADEMIC REFLECTIONS | CV LIFESTYLE BLOG

Scones, a warm and easy Sunday breakfast

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Scone on a plate with (right to left) homemade red currant jam, olive butter and sun-dried tomato butter.

On some days, you just feel like the smell of warm fresh bread in the kitchen with that morning hot chocolate. This lazy and very rainy Sunday is one such day for me, so I headed out to prepare scones, which is relatively easy to make, with a high success factor and a short preparation / baking time (about 30 -45 minutes all in all).

I love the taste of scones made with half full wheat flour (atah flour) as they remind me of chapatti. I’m a fan of that north-Indian flat bread because of its versatility with food, you can have with all sorts of curries or have on its own with butter.
Continue reading “Scones, a warm and easy Sunday breakfast” →

Judith Leiber minaudières and evening bags

Posted on by cheryl

Fluted by Judith Leiber. This gold minaudiere or evening bag is decorated with Austrian crystals. It has a detachable chain strap and push down snap closure.

What inspires me are people who believe in themselves and who work in unending devotion to build and live their dream. Such ambitions as seen in Coco Chanel, Louis Vuitton and modern inspirations such as Tyra Banks and Donald Trump, often also produce unrivaled distinction in their work.

Judith Leiber and her work is one such inspiration of mine. Born in 1921, she began her own business and line of handbags in 1963 (retired in 1998). It isn’t only her exotic designs that are eye-catching as works of art (now found in renowned museums such as the Smithsonian in Washington, the V&A in London and the Met Museum in New York City), but her acute detail to attention and quality.

Evenings bags by Judith Leiber, made in exotic skins in basic wardrobe colours. Mini Twilight, a soft frosted python bag that is both a clutch and a shoulder bag. Red Shimmer, made of crocodile with magnetic flap closure and Austrian crystal trim. Grace, a black coloured bag in crocodile.

These days, Judith Leiber the label, carries more than bags, with eyewear, fine jewellery and crystal miniatures such as pill boxes. The items are sold in exclusive boutiques around the world and in the USA, there are just about five outlets in total, in Atlanta, Las Vegas (2 locations), Orange County, and New York City.

The current exclusive stunner from Leiber is this Precious Rose, handcrafted in the USA:

This minaudiére is crafted in 18k white gold with 42.56 carats of diamonds and approximately the same amount of pink sapphires.

Judith’s husband, Gerson Leiber is also an accomplished artist and a selection of both their works can be found at The Leiber Collection, at the Leiber Museum.

Cross-Cultural Dating in Singapore

Posted on by cheryl

Regardless of how westernized the Asian societies might appear today, dating someone from a different culture is dating more than just that one person, it’s an entirely different ball game.
Model: Carol Chin. Photo © by Kevin D. Cordeiro.

In this none too scientific post, my target audience is primarily western / Scandinavian males who are going to work or are working in Singapore. Since the scientific research I have been doing over the past few years has been mostly about Scandinavian top managers working in Asia, the point of view and perspective reflected will with few exceptions come from those with whom I’ve spoken. To this, I have added my own point of view as a woman and individual who has grown up in Singapore.

The dating scene in Singapore is lively
The pubs and restaurants and the social life in general encourages all kinds of human interaction in public places at all times. You are out meeting people more often than not. Most events from having breakfast at the local kopitiam (coffee-shop) to having coffee, lunch, dinner or anything in-between is a reason to meet. Technically speaking “dating” is not a problem while eventually everything around it might be.

Singapore, an easy place to blend into
A poignant surrounding factor that can cause problems when dating a girl from an Asian society is, culture. With that, comes a host of other related issues within the web of culture such as language, tradition, beliefs, religion and – food.

A spread of traditional Nonya food by the Straits Chinese. The customs and traditions of the people are as intricate and detailed as the wrappings and presentation of the food. Picture by King’s Hotel, Singapore (Khoo, 1998:130).

The culture in Singapore as well as in most of Asia is collectivistic in that sense that families are close, tightly bound, large – in some cases amounting to clans – and run by patriarchal values supported by a large, often gossipy bunch of aunties (and almost all elderly women in Singapore are called ‘aunty’) with opinions on everything and everybody.

Yet Singapore, as Asia goes, is an easier place than most other Asian societies to blend into due to its immigrant beginnings. More or less everybody came from somewhere else just a few generations ago however, well into the 20th century marriages were arranged between suitable parties, as most Asian cultures from the Indians to the Chinese, had arranged marriages as their tradition.

Today, the Singapore society at large bothers little about cross-cultural relations and interracial marriages, being currently more concerned with its falling birth-rates since 2004 (see Washington Post and the Singapore Window). Yet local to non-local relations still make interesting topics and a couple is still looked upon, observed and commented on – even by people who hardly know you.

A total stranger, when least you want to hear things
Anyone can step-up to you and start asking very personal questions, such as the woman who serves you coffee at the local kopitiam (coffee shop). One Swede observed that he from morning to morning got lower prices on his coffee obviously to soften him up for some reason. The price on his morning kopi-o (coffee, black) ran from the ang-moh (Hokkien word to mean ‘Caucasian’) price of more than $1 SGD, down to the local friends’ price of 40 cents. Flattered by the close fren price he was still unprepared for the attack. The conversation went like:

Coffee Lady: Sir, where you from?
Swede: Sweden (*one raised eyebrow*)
Coffee Lady: You how old?
Swede: Eh? Around fifty …
Coffee Lady: You got chirrun?
Swede: Eeeh?? Yes
Coffee Lady: How many?
Swede: Eeeeeh?? .. well, two …
Coffee Lady: You here for business or wat
Swede: Yes
Coffee Lady: You got your own business
Swede: Yes, in fact I do …
Coffee Lady: You earn how much?
Swede: Ehm, well yes …
Coffee Lady: You here for gerfren (girlfriend) ah?
…
After the questions had been satisfactorily answered and the coffee lady had figured out whether the Swede would be in the market for a meeting with any one granddaughter, niece, daughters of friends, third cousin’s neighbor’s friend’s daughter or some other eligible young woman that was felt was lagging behind in her family career of getting married and having children and needed a push in the right direction, the coffee price eventually went right back up again to the normal solid $ 0.80 SGD.

To the utter embarrassment of the younger generation, aunties can also have no qualms about inquiring about family relations and trying to set up meetings even in the very presence of the persons in question. They will happily talk right over your head as if you were not there. If you think of this as a most well meaning tradition based on the collective nature of the Singapore society you might get used to it and react on it in the proper way, which is to give evasive answers and a friendly smile. I think of it as having its roots in a kampong (village) tradition where everybody knew and cared about everything and everybody. So eventually you will be dating the whole family whether you like – or know – it, or not.

Sarong Party Girls (SPGs)
The collectivism leads to another aspect of cross-cultural dating, its social implications. Even if social gossip may not affect a foreigner with a possible time limit to his stay, there will be a social pressure from family, friends and perhaps even total strangers that might cause problems for the local woman.

The different Singaporean sub-cultures are different in this respect about social pressure and each will have varying degrees of open-mindedness towards foreigners in the family.

Some Swedes I have interviewed for my research were well aware of the concept of SPGs. This is a loose expression for a local woman who would consider dating a foreigner in much the same way as a western girl would i.e. with no immediate plans of getting married to him as soon as possible and not even asking to be paid to do so. In Singapore the SPG label implicates questionable moral or worse, as in bad business sense on the part of the woman, in a society where arranged marriages were the norm not more than a generation ago.

First, meet her parents. Then …
Picture by Lily Khoo, from The Straits Chinese (Khoo, 1998:94):

… meet her family, whom you will also be dating whether you know it or not. As an example, this old picture shows 4 generations of a family, gathered to celebrate the 80th birthday of the family patriarch. The scenes are surprisingly similar around for example Chinese New Year up until today. (Picture: Khoo 1998:39).

So while dating a local woman is not impossible, the foreign male should remember that he is out on uncharted territory. In Asia, you are not approaching only a person but whole a culture and a mindset that is as with all values are so set as to be invisible for those who share it while to the outsider will appear suddenly and out of nowhere as a glass wall at night.

Rather than to be discouraged, there is in fact plenty to gain in dating cross-culturally. There are new ideas and perspectives to discover and share. A key to smoother relations is to begin with understanding that it isn’t just a pretty face you are meeting.

References

  • Khoo, Joo Ee, 1998. The Straits Chinese. The Pepin Press: Amsterdam, Kuala Lumpur.

    • Purple: the new neutral?

    Posted on by cheryl

    Some things purple to have in the wardrobe.

    As Eric Wilson reports for the NY Times, purple is in.

    On the US political scene, purple is the colour that represents the middle ground between Republican Red and Democratic Blue. Jim Moore, creative director of GQ also notes that a silvery shade of purple happens to be in vogue for men at the moment because it complements the myriad of grey fabrics of the season. So you see purple ties mostly, on men on TV currently.

    While purple ties could be a staple in the men’s wardrobe, there are some current purples for women that caught my attention:

    • A Stella McCartney Cowl neck knit dress (top left of picture). This pull-on dress on wool, has balloon sleeves, a self-tie waist belt and it looks perfect for work or relaxed evening. Stella McCartney also goes with Italian sizing, so it’s perfect for the petite sized.
    • Purple Dannie stilettos by Pedro Garcia, Spain
    • Two purple ties, the darker one from Balancio, Australia and the other is a pink and lilac Ianthe from Liberty Tie, UK
    • An amethyst and diamond ring
    • A lilac polka dot bow tie from the Tie Warehouse, UK
    • Valentino’s Histoire patent tote bag in purple – I love the braiding details on that bag!
    • And below the Valentino Histoire is a violet crocodile bag by Forzieri, Italy
    • A pair of woven hidden platform pumps in lilac for the office
    • A pair of Gucci sunglasses
    • And a royal purple coat by Oli, UK

    While I hardly think purple is the new neutral – since once used for a specific standpoint, it can no longer be classified as ‘neutral’, it is nonetheless a striking colour to complement most wardrobes.

    The beginnings of profiling Scandinavian leaders in Asia: the 6 categories

    Posted on by cheryl

    The experience of being and working in a foreign city is like a juxtaposition of realities. It’s difficult not to impose what you already know from before, to the here, now and the Other.
    Photo by Doug Keyes, from his Becoming Language series.

    In 2004, I had the opportunity to network and meet up with about 33 Swedish leaders (CEOs, MDs, regional managers, managers etc.) and their Asian counterparts. They all worked in Swedish related or Swedish owned organizations in Singapore, some of which being Ikea (I think almost all Singaporeans have something from Ikea these days, they have just opened a 2nd megastore on that tiny city island!), Sony Ericsson, Kvaerner E&C and ASSAB.

    I was interested in the organization leadership profile since, as expatriates, most of the Scandinavians are already highly pressured to perform when they arrive at the Asian subsidiary. A standard 3 year working contract in Asia (which can be extended at the end of the 3 years if they wished), means there’s not much time for them as individuals and leaders of an organizatoin to adjust to the new culture, climate, food, people etc. and then get going on the job, showing performance results. Those with family might also have the family in tow, which means the added task of relocating the family, finding the right schools for the children, the right neighbourhood and ensure that the accompanying spouse doesn’t feel all too isolated in the new society.

    The motivation for profiling Scandinavian leadership in Singapore came from casual coffee-shop talks, literally meeting up with Scandinavian friends whom I’ve known in Singapore for several years. In my café talks, I noticed that as a group of expatriates, they shared similar organization ideology, a certain point of view on life and how things worked. They also encountered similar problems such as language barriers, even though the administrative language in Singapore is English, and why it is that when an Asian says yes, s/he really means something else. And they find themselves spending a lot of effort and energy into understanding cultural issues such as politeness, the concept of face and more, in order to do business in Asia, to cooperate with their colleagues and keep employees satisfied.

    But it wasn’t always an organization aspects that intrigued me but also off-handed social comments made, for example, on thoughts on how the average Singaporean would criticize and gossip about Singapore women, such as SPGs (Sarong Party Girls) who only date Caucasian men, but society at large would not lend a critical eye to the behaviour of Singapore men.

    Hearing comments such as those has had the effect of making me feel like I’m looking through the looking glass. These perspectives were new to me and I found their points of view fun! It was conversations such as these that led to full fledged arranged interviews with more Scandinavians living and working in Singapore.

    The interview topics, in time, reflected a pattern that could form larger categories that could roughly be depicted as concentric circles that radiated outwards, with the Individual as core. And the categories can be represented approximately as such:

    Interview topics revolved around these 6 categories, the Individual, Family & Social, Organization, Society, National and Environment. These categories are reflected in the column to the right of the page. It is in these categories that these pages and subsequent topics will mostly be organized.

    These 6 categories and their subsequent topics, what people are talking about when they talk about things pertaining for example, to the Individual, the Family & Social etc.

    As soon as I have made a posting related to any of these categories, the category will make its appearance in the right hand column.

    I hope this organization of information will make information retrieval and site navigation more reader friendly.

    In search of the Singapore management style

    Posted on by cheryl

    A Singapore print by Charlotte, principal artist and creative director of Lotti Lane. The myriad of colours captures the multi-cultural fabric of Singapore.

    Singapore: a nation with a multi-cultural fabric
    With its immigrant beginnings, Singapore has long struggled with the forming of a national identity. The Chinese were the largest immigrant group during the 1800s and early 1900s. Hailing mostly from the south of China, where they had very strong ties and loyalty to mainland China in the beginning. Many never thought of permanently settling in Singapore, but hoped to return one day to China. And when money was made in Singapore, it was often remitted to families back in China. Today, the Chinese make up about 75% of the Singapore population.

    The natives of the land were the Malays, who today make up approximately 14% of the population. And Singapore had immigrants from India and other parts of the world, such as the Arabs, Portuguese, British, Dutch etc. The Indians form about 9% of the population and the ‘Others’ including the Eurasians (European-Asian descendants) make up about 2% of the current population. The multi-racial fabric is also reflected in Singapore’s four official languages, which are Malay, Mandarin, Tamil and English.
    Continue reading “In search of the Singapore management style” →

    The wooden heel: a summer staple

    Posted on by cheryl


    Fall in love this summer with a pair of green tooled leather clogs
    with a hidden platform, by Gianmarco Lorenzi.

    The high heel that helps elongate the female silhouette is not without its price, as ABC News reported in 2006. And while we may know this to be true with some experiencing knee and ankle injuries, the high heel as a fashion accessory is still loved by many, helping bring out the femme fatale in us.

    The heel however, wasn’t all too sexy or “femme fatale” in its beginnings as demonstrated by this pair of 17th century Venetian Chopines by the Met Museum. Continue reading “The wooden heel: a summer staple” →

    A little bit of Southeast-Asia in Scandinavia

    Posted on by cheryl


    Having a morning cuppa in a light blue Terengganu, Malaysian made sarong.

    The sarong as a garment is part of Singapore’s fashion heritage, where most ethnic groups in Singapore (the Malays, the Peranakans and the Indians) have in their basic wardrobe, a form of the sarong. Although sarongs are made in China, Japan and in Africa, the batik sarong in particular is intricately linked to Southeast-Asia and it has been a part of my wardrobe since I was a little girl.

    Sarongs can be worn in a variety of ways, the most common would be to wear it tied around under the arms, as I have done in the picture above, or tied around the waist. The batik sarong is opaque in material, usually cotton but sometimes silk or linen and when tied around the waist, it can be coupled with a regular t-shirt (for home wear purposes) or with a hand-embroidered Nonya kebaya (for festive occasions).
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    Swedish management: its research beginnings, characteristic traits and style

    Posted on by cheryl

    IMG_4818 598

    Field in Mölle, Sweden.
    Text & Photo © CM Cordeiro 2014

    The Swedish management concept made headlines in 2001, as only sports news can do, when the BBC news reported that Swedish soccer manager Sven Goran Eriksson took England to the top in the World Cup qualifying rounds using Swedish management ideology.

    As a field of research, studies on Swedish management is relatively new, beginning in the 1980s with research in the area of Scandinavian management. A prominent piece of work in the field at that time was Skandinaviskt management i og uden for Skandinavien by Geert Hofstede.

    And in 1985, Jan Carlzon’s success as CEO (1980 – 1993) of Scandinavian Airlines (SAS) led to his book entitled Riv pyramiderna!, which mapped SAS’s winning management strategy under his leadership. His success and work gained much media attention and created a Scandinavian leadership ideal. Carlzon’s main idea was to lateralize hierarchies and decentralize decision-making within the organization, which empowered employees further out in the service line to serve customers better. With decentralization, employees were given the power to make decisions on the spot, without having to go to their managers to ask for decision approvals. And since they knew the customers better, Carlzon was convinced that the people ‘out there’ would fit best in making the right decisions regarding their work situations. The lateralization process had its problems and hiccups, one of which was the consequence of making middle managers feel rather redundant and had to be reassigned duties.
    Continue reading “Swedish management: its research beginnings, characteristic traits and style” →