Chokladkalaset 2013, Göteborg

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Cheryl Marie Cordeiro, 1O4P9102a

At the annual Gothenburg chocolate festival.
Rule Forty-two.
Text & Photo © JE Nilsson, CM Cordeiro 2013

I didn’t think I would meet Douglas Adams’ thoughts in this context, but this was an event of forty-two. In Adams’ The Hitchhiker’s Guide to the Galaxy (1979:181), in answer to the ultimate question of life, the super computer, Deep Thought, was adamant forty-two was the answer.

“Forty-two!… Is that all you’ve got to show for seven and a half million years’ work?”

“I checked it very thoroughly,” said the computer, “and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you’ve never actually known what the question is.”

“But it was the Great Question! The Ultimate Question of Life, the Universe, and Everything.. .. ”
“Yes,” said Deep Thought with the air of one who suffers fools gladly, “but what actually is it?”

Thing is, Adams was not alone, for Lewis Carroll might have known the same.
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BARCELONA

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Timelapse of Barcelona by Alexandr Kravtsov. Just beautiful.

As David Bickley wrote, of A.Kravtsov’s 480gb of images:

“What’s even more impressive is what Alexandr went through to make this piece. In his words it took “a broken camera, lost flash drive, near 100 subway rides, 24 000 photos, endless hours of post production and rendering and 480 gigabytes of material.” That’s insane!”

BARCELONA. MOTION TIMELAPSE from Alexandr Kravtsov on Vimeo.

Art, wine and a reading

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The Swedish East Indiaman Gotheborg III, by a Swedish Marine artist, Niklas Amundson.
Text & Photo © JE Nilsson, CM Cordeiro 2013

The smiles were friendly and the smell of – what? – newly lacquered frames? filled the air as I walked through the solitaire gallery. Bright lights, strategically placed, to accent the finest of details whether of paint on canvas or the deep burgundy of the wines against the glasses in hands.

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I studied frame after frame of paintings on the walls of the gallery, my gaze pausing slightly longer at – a surrealistic Miró. With wine swirling in the glass in hand, that wasn’t for my drinking, the picture on the wall sent my mind into a vortex of thoughts, with the words of Charles Bukowski’s South of No North (1973:85-86):
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Bok & Bibliotek, Göteborg Book Fair 2013

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At the Göteborg Book Fair 2013.
Text & Photo © JE Nilsson, CM Cordeiro 2013

It’s been a few years, since 2008, that I’ve found myself at the annual Gothenburg Book Fair, one of the Nordic regions largest market place for the book trade that began as a trading platform for teachers and librarians. Since opening their doors in 1985 with just 5,000 visitors, the book fair has today, more than 101,000 visitors over four days, with three parallel running sessions of conferences, seminars and events, alongside sales stands and an International Rights Centre for agents and publishers. The book fair celebrates their 29th anniversary this year at the Swedish Exhibition and Congress Centre.
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Multidisciplinary, Interdisciplinary, Transdisciplinary

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The past decade has seen an increasing call for the field of International Business studies (IB) to embrace interdiciplinarity, the interest moving from cross-disciplinary and multidisciplinary in nature to one that encouraged the blurring of boundaries and the integration of disciplines to render new insights.

In a recent roundtable session, the terms multidisciplinary (MD), interdisciplinary (ID) and trans-disciplinary (TD) were discussed in relation to the field of IB. As could be expected we all entered the debate with our own tacit knowledge of the field, to be put on the table and to disentangle our various definitions.

The task proved more interesting when one paper on the definitions of these words was placed on the table, that now set a reference point. And then more papers were presented that set a number of different reference points.

We did what we do best in such situations and that was to survey the ground from a top-down perspective, and then break for coffee.

With a single cardamom cookie on the side that came with the Swedish fika in times of brainstorming, and sipping the strong doses of black coffee from the small coffee mugs in hand we set out to consider the various viewpoints.

If I had previously thought, that the list of 164 different definitions of the concept of culture, already back in 1952, by American anthropologists, Kroeber and Kluckhohn was confounding, only because as Apte (1994:2001) wrote in the ten-volume Encyclopedia of Language and Linguistics, “Despite a century of efforts to define culture adequately, there was in the early 1990s no agreement among anthropologists regarding its nature.“, where Avruch (1998) noted that much of the difficulty of understanding the concept of culture stems from the different usages of the term ranging from high culture to popular culture and then culture as values and beliefs, that are still dominant in general discourse today, then the disentanglement of the three concepts of MD, ID and TD would certainly take more hours of critical reading.

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With ears to the ground

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The fika break is a Swedish near holy opportunity to stay tuned in on what is really going on.
Text & Photo © CM Cordeiro 2013

It was 2004.

We were sitting in the canteen of the main administrative building. The canteen was located on the higher floors, with high ceilings and large windows that overlooked three other buildings with chimneys billowing smoke.

At the table where we sat, the aroma of a hot cup of Zoéga coffee wafted through the air.

Coming back to Sweden
The story at hand was how reintegration into the Swedish organisation – coming back to Sweden to work, after having been abroad for a few years – constitutes just as much of a culture and organisation shock for many, as those who go to foreign countries to work.

Little attention paid to reintegration
While most organisations take care of practicalities, even giving their top managers / employees cultural orientation to the new culture they would soon be experiencing as part of their overseas posting to a foreign subsidiary, the aspect of re-acculturation when coming back to Sweden thereafter, is little paid attention to. Most would take for granted that employees would delight in coming back to Sweden and just being relieved doing so, reintegrating right back to where they were.

    – It’s difficult to be back in Sweden for me. I started in Germany, that was during the late 1980s, then from Germany, I was moved to Poland, and then from Poland, I was moved to Latin America. From Latin America they decided it was Japan and now I am back here in Sweden. I have been working for this company for more than twenty years now. And my wife didn’t want to come back to Sweden. She really liked Latin America. Japan, not so much but she would have preferred staying in Japan than coming back here. I come back here, you think my colleagues would be happy to see me? No, you are like an outcast. In fact, some even tell you, it is not good that you have been abroad working, because you forget the Swedish culture and what it’s like to work here. You are in your own world, and frankly, I feel useless. The company should have a re-orientation programme for people like me, to reintroduce ourselves to the home company.

    – You feel, useless? But, you have directorship, or at least, that is your job title.

    – Yes that is my job title but what you do and what you feel, that is different from the title given to you in the company. The title could be because I have been here for very many years, so in a way, they are obliged to give me this position. Or course, it is also merited, I have a lot of experience. But you can say, I feel a little lost at the moment.
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When in doubt, begin with a custard then go left.

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The advantage of being in sniper position and camouflaging is the ability to produce blueberry muffins as one of three food wishes, from limited quantities of frozen blueberries.
Text & Photo © JE Nilsson, CM Cordeiro 2013

We were standing loosely, in a group, outside the main office buildings, in idle summer chatter which mostly covered what transpired during the most recent seminar that some of us had just stepped out of. It was lunch time and those present were waiting for a few more colleagues that formed the daily lunchtåg or lunch train, before proceeding to said destination for lunch. Except in Swedish group organization tradition, those present are never really sure who is going to turn up for the lunch train, and there is most often no said destination for lunch. Decisions are made in a much more mysterious manner – you just needed ‘to know’ these kinds of things. This happens too in more formal meetings, where issues other than what is on the agenda are discussed and there seems to be no general agreement on anything at any one point in time. In such meetings, it is also not unusual that the only point in time when people start to take notes would be at the end of the meeting when they are deciding when to meet next. And meetings are planned very much ahead of time, so you could decide on two future meetings already now.
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