Born in the vibrant city of Singapore with a unique Eurasian blend of Portuguese and Chinese heritage, my journey has taken me from the bustling streets of Singapore to the serene and open landscapes of Sweden. My educational pursuits in Singapore culminated at tertiary level with two separate Master degrees, after which I embarked on a new adventure in 2002, moving to Sweden. In Sweden, I pursued with deep interest, the knowledge field of applied linguistics, particularly corpus linguistics research methods, earning a doctoral degree from one of northern Europe’s largest universities, the University of Gothenburg. I currently work as Project Manager, focusing on EU and international projects, at RISE Research Institutes of Sweden, at the Division of Bioeconomy and Health, Department of Agriculture and Food. My office is located in Mölndal municipality. Mölndal, known also as the Valley of Mills, is located about ten minutes by bus ride from the city center of Gothenburg to the south. If you’re ever traveling south from Gothenburg to Malmö, whether by train or car, you will likely come by Mölndal municipality. In these pages at cmariec.com, you’ll find my lifestyle musings on culinary and travel adventures from Singapore to Sweden, and from when I lived and worked the Arctic City of Tromsø (2018 to mid-2022). SINGAPORE | SWEDEN | NORTHERN NORWAY Life in Singapore Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines. In 2000, graduated with two separate Masters Degrees: (i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore (ii) Master of Arts in the English Language at the National University of Singapore (NUS). In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this came a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board. Life in Sweden In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general. In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore. 2013, as research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden, researching the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is entitled Gothenburg in Asia, Asia in Gothenburg, funded by the Anna Ahrenberg Foundation. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap Göteborg 2021 initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology. 2015, was granted the Flexit post-doctoral scholarship by Bank of Sweden Tercentennary Foundation (Riksbankens Jubileumsfond, RJ) for a three year project together with the Swedish-Swiss multinational enterprise ABB. From 2015-17, the research will take place at ABB Corporate Research Sweden HQ in Västerås, and at CIBS during 2017-18. The research focus of the project is how new technologies are perceived and accepted by users and customers, using linguistic methods of data analysis. More information can be found at RJ’s website, at Riksbankens Jubileumsfond (RJ) Felxit 2015. Life in Northern Norway (2018-2022) 2018, late summer. I acquired new work as Market Scientist at Nofima. Having moved to the county of Troms in August, I’m currently enjoying myself, exploring the island city of Tromsø. From the 1900s, this city became known as Paris of the North due to how the people of Tromsø were exceptionally stylish and sophisticated in contrast to the fishing village preconception that many might have of a city located in the Arctic Circle. In my years in Sweden, I have known Sweden to be called the land of the midnight sun. During the long summer mights, it was beautiful to sit and watch the sun’s languid pendulation between east and west, touching the horizon out at sea before going up again. Northern Norway takes this languid pendulation of the sun to the extreme. It is not only known as the land of the midnight sun, but it is also the land of polar nights and the northern lights. This is my new adventure. And in these lifestyle blog pages, you’ll find my personal thoughts, insights and musings. Cheryl Marie Cordeiro | PhD MSc MA ACADEMIC REFLECTIONS | CV LIFESTYLE BLOG

Louis Vuitton Monogram Manhattan PM

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IMG_4937a 598

Louis Vuitton Monogram Manhattan PM.
Text & Photo © CM Cordeiro-Nilsson 2014

I generally dislike totes. Personally, the very purpose of carrying a bag at all is to be able to go hands-free of carrying the goods, either by slinging it over the shoulder or in rucksack fashion, carrying the goods weighted on your back square between the shoulder blades.

But there are always exceptions.

The Louis Vuitton Monogram Manhattan PM is one such exception. Continue reading “Louis Vuitton Monogram Manhattan PM” →

The Hadza and the Swedes: leadership, social governance and sustainability; an unlikely comparison

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Cheryl-Marie-Cordeiro-by-Alen-Cordic-2012-158This article contains reflections at the intersection of several disciplines under Management & Organization that include leadership, organizational evolution, governance systems and sustainability. The background literature broadly follows from studies in the fields of Swedish management / leadership [1, 2], human nature [3, 6] and organizational evolution [4, 5]. An unlikely comparison of societal organizational characteristics is drawn between these two highly different social systems, the Hadza and the Swedes. The ideas are in contemplation towards a search for a congruent management of social structures that bridge the levels of socio-economic and political realities.
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Sustainable, a word with many meanings

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Stockholm Strömmen

Stockholm Strömmen.
Stockholm is one of Europe’s five fastest growing cities and is the first European Green Capital 2010.
Text & Photo © JE Nilsson, CM Cordeiro 2014

Many years ago I watched a man restore an antique wooden door. He had first carefully sanded it down to its original paint layer, til it was soft enough to run your hand over it, til you could feel the warmth of the wood at its core. To get the door to match the rest of the interior of the house, he then began by adding a thin layer of linseed oil. Each brush stroke was carefully calculated in pressure, length and weight.

I soon realized that he carried with him a tacit knowledge that not many others had. But more than tacit knowledge was also a genuine interest in what he was doing. He breathed life back into an antique door that most others would have thrown away and replaced with a brand new one from Bauhaus. He worked with undivided attention and as I watched, I pondered who else would ever come to appreciate the efforts? What came through clearly was that the care he put into that antique door was also a personality trait that you could see run through almost all other things he did.

I realized that this door might well outlive us both, at the cost of some linseed oil.
Continue reading “Sustainable, a word with many meanings” →

On a tangent note to the evidence of cosmic inflation: Transcending the Cartesian mind body divide

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History of the Universe

New evidence “brings ‘Theory of Everything’ a bit closer to reality” (Wall 2014)
The bottom part of this illustration shows the scale of the universe versus time. Specific events are shown such as the formation of neutral Hydrogen at 380 000 years after the big bang. Prior to this time, the constant interaction between matter (electrons) and light (photons) made the universe opaque. After this time, the photons we now call the CMB started streaming freely.
Credit: BICEP2 Collaboration.

Helena Granström makes some interesting observations about what science, even the social sciences, have given us over these centuries – a conviction of the functionality of how things are (everything by science can / must be physically empirically quantifiable) but a loss of a true understanding of the intrinsicality of the being of things (here lies the realm of the less than 4% knowledge of the quantum world that even as I write this, a few weeks ago, sat a very bright PhD student in the room and asked, “Is quantum physics really a field of study? Who does quantum physics? What good does it have for us?” To which I was at a complete loss of words, except to reply, “Yes, it’s a real field of study. I think the CERN might be very upset to hear what you just said.”)
Continue reading “On a tangent note to the evidence of cosmic inflation: Transcending the Cartesian mind body divide” →

Louis Vuitton Monogram Vernis Koala wallet, framboise

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Cheryl Marie Cordeiro, Louis Vuitton Monogram Vernis Koala wallet in framboise 01.

Louis Vuitton Monogram Vernis Koala wallet in framboise.
Text & Photo © CM Cordeiro-Nilsson 2014

The Framboise colour, a rich and beautiful shade of deep Raspberry, was launched in the Louis Vuitton Monogram Vernis line in 2006. The Koala wallet with its signature S-lock was one if not the most functional and stylish wallets of the Vernis line and definitely one of my favourite items in the Vernis line.

As with Vuitton craftsmanship, a detail about this wallet that I find absolutely charming is how the leather has been neatly pleated at each corner on the inner facing flaps of the billfold compartments.

Continue reading “Louis Vuitton Monogram Vernis Koala wallet, framboise” →

Free trade and making friends, Xwine.se at Passion för Mat 2014

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Cheryl Marie Cordeiro, Daniel Eliasson, xwine, Passion för Mat 2014

Daniel Eliasson, xwine.se, with Cheryl Marie Cordeiro, at Passion för Mat 2014.
Text & Photo © JE Nilsson, CM Cordeiro 2014

In 2007 the rules of the game were changed when it came to importing and selling wine in Sweden. That year EU ruled in favour of the individual’s right to trade freely between Member States [1], and suddenly anyone could import their own wine without the Swedish governmental monopoly ‘Systembolaget’ having any say in what or from whom.

The Xwine company was founded almost immediately upon that. The idea is a simple one. Find unique vineyards in Italy and France, and offer their wines to friends and customers in Sweden. Continue reading “Free trade and making friends, Xwine.se at Passion för Mat 2014” →

Organic livestock systems based on animal welfare. H. Karlsson Charkuterier, Härryda. Passion för Mat 2014.

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Richard Rudolph (right), H. Karlssons Charkuterier

Richard Rudolph (right), H. Karlssons Charkuterier, Härryda at Passion för Mat 2014.
Text & Photo © JE Nilsson, CM Cordeiro 2014

Rediscovering the obvious
A few years ago we were traveling in rural China well outside of the tourist trails. Here we were invited for lunch with some locals. The omelette served was so rich and tasteful it stunned me, I had never had such a good omelette at any more urban hotel or restaurant. I realized I just needed to know the secret and asked our host, thinking there must be a secret ingredient, how this fantastic omelette had been prepared. As a reply, I got back, a blank stare. – You do like this, she said. You take two eggs and your chopsticks, and then you stir, like this … (whip, whip, whip … )

It was not before we came back out on the land outside the house that I noticed a whole bunch of free roaming hens, picking and eating whatever they found on the ground and doing what hens do. I realized that was the entire secret, happy hens, left alone living together with humans, not as an industrial production unit.

So when it comes to food production and consumption, something that fundamentally affects our lives and eco-systems, while it seems that some parts of the world have seen its third global shift, there remains a constant struggle today, to reconcile the different perspectives of how humans should and can manage their environment in an integrated, ecological manner that puts them not at the top of the food chain because that perspective is myopic and eventually self-destructive, but alongside in collaboration with all other food chains and eco-systems [1].
Continue reading “Organic livestock systems based on animal welfare. H. Karlsson Charkuterier, Härryda. Passion för Mat 2014.” →

Reblochon – fromage de dévotion! France Fromage, Passion för Mat 2014

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Maria Six, France Fromage

Maria Six, France Fromage, Passion för Mat 2014
Text & Photo © JE Nilsson, CM Cordeiro 2014

Some things in life, are unexplainably uncanny. Like my first time landing at the airport in Shanghai. As I stepped into the arrival hall, I saw two formally dressed individuals, one of whom held a name card that read, “Cheryl CAMPBELL”. Without pause, I found myself walking right up to them:

“Are you looking for me?” I asked curiously, careful not to mention my last name.

“You from Gothenburg?”

“Yes, from Gothenburg.”

“You, Cheryl Campbell?”

I hesitated a heartbeat, then answered, “Yes, that’s me, Cheryl, from Gothenburg.”

“Ah! Cheryl CAMPBELL! It’s a pleasure meeting you!”

I smiled, returned the warm greeting and said very little thereafter.

Then there were my days in Barcelona in 2011, where depending on which route I took to the IESE Business School, I would find myself every morning, walking past two different monasteries, one was a Carmelite Order, an order devoted to silence, contemplation and reflection, and the other with a heritage in the Order of Saint Clare / the Second Order of St. Francis of Assisi.

At the most superficial of coincidences of my days in Barcelona, my parents had wanted me to become a nun of the Carmelite Order. I also grew up in a convent founded by a Minim Friar, St. Francis of Paola (1416-1507), named in honour after St. Francis of Assisi (1181-1226).

During these days, was that visit to Santa Maria de Montserrat, a Benedictine abbey located on the mountain of Montserrat, about forty-eight kilometres from Barcelona, where I found the most delightful of cheeses crafted by the monks themselves.

So I couldn’t help but muse when for several years in a row at Passion för Mat, whenever I meet with Jacques and Maria Six of France Fromage who specialise in fine cheeses, they seem to place in front of me, specific types of cheeses related to my life’s travels somehow. This year, when Jacques pulled us aside to relate the story of Reblochon, fromage de dévotion, I almost stared at him in disbelief.
Continue reading “Reblochon – fromage de dévotion! France Fromage, Passion för Mat 2014” →

Towards agglomerating tacit knowledge and regional expertise: Ted Österlin, Noble House Sushi, Passion för Mat 2014

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Ted Joakim Österlin, Noble House, Gothenburg

Ted Österlin, CEO / Owner of Noble House AB.
Text & Photo © JE Nilsson, CM Cordeiro 2014

Introduction: knowledge intensive economies
Whilst manufacturing production in many OECD countries has declined in recent decades, services however, are on the rise. On average services now account for about 70 percent of OECD GDP. The culinary and gastronomy industry lies within the grey area in the definition of OECD-WTO Trade in Value Added (TiVA) derived from services embodied in the exports of manufactured goods. In the case of Sweden, the country’s services sector has continued to grow from the early 2000s, when its share of the workforce employed within services increased from 67 to 75.2 percent just between the years of 1989 and 2003. Today, Sweden has about 42 percent of its workforce in services-related occupations in manufacturing [1].

In the past decade, the debate on creativity as a driving force for regional economic development in the context of the third wave of globalisation within the academic realm of international business studies has been increasing [2,3,4,5].

Empirical findings seem to point towards that knowledge and service oriented economies have three characteristics in common that encourage innovation:

  • First, is the need for firms over time, to reduce technical and economic uncertainty.
  • Second, interactions with outside parties are necessary.
  • Finally, immediate presence and face-to-face contact remains important because of trust building and tacit knowledge transfer [6].

These three points converge in constellations of individuals who share similar values and world views, firms in industrial clusters or other agglomerations of various kinds. The continuous interlocution between people, place and firm, is what drives a region and gives it its brand. In the past few years, the city of Gothenburg has focused its efforts on being the centre of gastronomic activities. It is currently recognised as Sweden’s Culinary Capital, and September 21-24 will see the city host the World Food Travel Summit with the theme, New Wave in Food Tourism.

It is in this context of Sweden’s growing services industry, and the exchange of knowledge between Sweden and Asia / South-east Asia, that I met with CEO and Owner of Noble House AB, Ted Österlin, at this year’s Passion för Mat.
Continue reading “Towards agglomerating tacit knowledge and regional expertise: Ted Österlin, Noble House Sushi, Passion för Mat 2014” →