Born in the vibrant city of Singapore with a unique Eurasian blend of Portuguese and Chinese heritage, my journey has taken me from the bustling streets of Singapore to the serene and open landscapes of Sweden. My educational pursuits in Singapore culminated at tertiary level with two separate Master degrees, after which I embarked on a new adventure in 2002, moving to Sweden. In Sweden, I pursued with deep interest, the knowledge field of applied linguistics, particularly corpus linguistics research methods, earning a doctoral degree from one of northern Europe’s largest universities, the University of Gothenburg. I currently work as Project Manager, focusing on EU and international projects, at RISE Research Institutes of Sweden, at the Division of Bioeconomy and Health, Department of Agriculture and Food. My office is located in Mölndal municipality. Mölndal, known also as the Valley of Mills, is located about ten minutes by bus ride from the city center of Gothenburg to the south. If you’re ever traveling south from Gothenburg to Malmö, whether by train or car, you will likely come by Mölndal municipality. In these pages at cmariec.com, you’ll find my lifestyle musings on culinary and travel adventures from Singapore to Sweden, and from when I lived and worked the Arctic City of Tromsø (2018 to mid-2022). SINGAPORE | SWEDEN | NORTHERN NORWAY Life in Singapore Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines. In 2000, graduated with two separate Masters Degrees: (i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore (ii) Master of Arts in the English Language at the National University of Singapore (NUS). In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this came a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board. Life in Sweden In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general. In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore. 2013, as research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden, researching the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is entitled Gothenburg in Asia, Asia in Gothenburg, funded by the Anna Ahrenberg Foundation. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap Göteborg 2021 initiated by city representatives of Gothenburg, Göteborg & Co, University of Gothenburg and Chalmers University of Technology. 2015, was granted the Flexit post-doctoral scholarship by Bank of Sweden Tercentennary Foundation (Riksbankens Jubileumsfond, RJ) for a three year project together with the Swedish-Swiss multinational enterprise ABB. From 2015-17, the research will take place at ABB Corporate Research Sweden HQ in Västerås, and at CIBS during 2017-18. The research focus of the project is how new technologies are perceived and accepted by users and customers, using linguistic methods of data analysis. More information can be found at RJ’s website, at Riksbankens Jubileumsfond (RJ) Felxit 2015. Life in Northern Norway (2018-2022) 2018, late summer. I acquired new work as Market Scientist at Nofima. Having moved to the county of Troms in August, I’m currently enjoying myself, exploring the island city of Tromsø. From the 1900s, this city became known as Paris of the North due to how the people of Tromsø were exceptionally stylish and sophisticated in contrast to the fishing village preconception that many might have of a city located in the Arctic Circle. In my years in Sweden, I have known Sweden to be called the land of the midnight sun. During the long summer mights, it was beautiful to sit and watch the sun’s languid pendulation between east and west, touching the horizon out at sea before going up again. Northern Norway takes this languid pendulation of the sun to the extreme. It is not only known as the land of the midnight sun, but it is also the land of polar nights and the northern lights. This is my new adventure. And in these lifestyle blog pages, you’ll find my personal thoughts, insights and musings. Cheryl Marie Cordeiro | PhD MSc MA ACADEMIC REFLECTIONS | CV LIFESTYLE BLOG

A multifractal system perspective of culture in international business

Posted on by cheryl

A plot of a multifractal wavefunction at the Anderson transition in 3D can be found as Fig. 1 of Vasquez, Rodriguez, and Roemer’s (2008), “Multifractal analysis of the metal-insulator transition in the 3D Anderson model I: Symmetry relation under typical averaging”. arXiv:0807.2217v1 [cond-mat.dis-nn]:

Coming from a social sciences background and continuing in the line of transformative theories, I could liken the wave particle duality to researcher’s interference, where the act of observing would in itself render a certain bias to the data collected and observed phenomenon simply because the observer becomes an entity to be considered in that which is being investigated and studied. Related then to this uncertainty principle is how in the field of international business, the concept of culture which is one of the most sensitive of concepts to be influenced by researcher perspective, where each researcher embodies his/her own values and belief systems, continues to be dominated by the western cultural dimensions construct in an era of increasing globalization and of advancing information communication technologies that render a blurring to traditional geographical boundaries. Social media platforms for example create an entirely new type of virtual landscape, bringing together people from different parts of the world, with different languages, values and beliefs.

Continue reading “A multifractal system perspective of culture in international business” →

Dining across cultures and the Chinese mid-autumn festival, in Sweden

Posted on by cheryl

In celebration of the autumn equinox in Chinese tradition in Sweden, mooncakes. In the background, crème caramel.
Text and Photo © JE Nilsson and CM Cordeiro 2012

This weekend marked the mid-autumn festival celebrated most notably by the Chinese and Vietnamese cultures in Asia, in conjunction with the autumnal equinox and autumn harvests. Associated with the full moon, what makes part of this festival fun is the varieties of mooncake available as culinary adventure.

I read and viewed with interest, CNN’s story on the modern Mooncake by Ramy Inocencio, where I couldn’t help but notice how the three featured modern mooncakes were in themselves, a result of a fusion of culinary cultures, from using sweet white wine with custard to incorporating salty Itailan parma ham with sweetened nuts in another version of the hand moulded mooncakes.

Continue reading “Dining across cultures and the Chinese mid-autumn festival, in Sweden” →

Transformative theories – when international business can benefit from quantum mechanics

Posted on by cheryl

Pictures from Jason Padgett and Q.A.T.
Text and Photo © CM Cordeiro 2012

An evening thesis:

Beyond the eastern Yin Yang perspective of culture, visually represented above in a metaphoric nomogram, is the concept of a pluralistic, aperspectival view of the concept of Multiculturalism, that to some extent, I would liken to the “most favoured nation” (MFN) clause following bilateral trade agreements in the norms of GATT and WTO, which is that of reciprocity and non-discrimination. What I find interesting in these visual representation from quantum mechanics is how the aperspectival fallacy often referred to as “aperspectival madness” is negated / neutralized via a heterarchial construct – an organizational construct deemed most advanced and most difficult to achieve, that I would to some extent, liken to multilateral trade agreements in international trade and a true understanding of Multiculturalism that encompasses the reductionistic view of the Yin Yang concept, though not vice versa.

Bibliography
Van Den Bossche, P. 2008. The Law and Policy of the World Trade Organization, Text, Cases and Material, 2nd edition. Cambridge.

The Yin Yang theory, a non-confrontational approach to culture

Posted on by cheryl

Me, together with Professor Tony Fang, Stockholm University, School of Business. As I am right now working on a collaborative research project with Professor Fang, it was nice to listen in on his guest lecture at the Department of Applied IT, at the University of Gothenburg and Chalmers University of Technology.
Text and Photo © JE Nilsson and CM Cordeiro 2012

Tony Fang, who is Professor of Business Administration at Stockholm University, gave a guest lecture today at the Department of Applied Information Technology (IT), on his concept of a Yin Yang perspective to culture. In today’s Internet culture, where collaborative work can be done through Dropbox, Skype and via emails, that he was in Gothenburg proved a good opportunity for us to meet in person.

His talk was hosted by Professor Jens Allwood and Dr. Nataliya Berbyuk Lindström of the Department of Applied IT located at Campus Lindholmen, that is part of both the University of Gothenburg and Chalmers University of Technology here in Sweden. And it was at Campus Lindholmen that I found myself spending the better part of this day in the company of old friends.
Continue reading “The Yin Yang theory, a non-confrontational approach to culture” →

Managing complexities, extending Singapore’s national defense strategy of “auftragstaktik” to its socio-cultural fabric.

Posted on by cheryl

I read with interest, Peter Ho’s RSIS working paper no. 248 on “Governing for the future: what governments can do”.

It is a paper based on an adaptation of his speech delivered at the Australia-New Zealand School of Government (ANZSOG) Annual Conference 2012 in Wellington, New Zealand on 26 July 2012. Mr. Peter Ho is Senior Advisor to the Centre for Strategic Futures and Senior Fellow in the Civil Service College. He serves as an Adjunct Professor with the S. Rajaratnam School of International Studies. He is a Senior Fellow of the Lee Kuan Yew School of Public Policy, and was formerly the Head of the Civil Service in Singapore.

In brief, Ho outlined in his paper, how accelerating changes in the 20th century, for example such as population growth, rapid urbanisation in combination with technological innovation has come to result in complex interconnected environments that in turn give rise to unpredictable trajectories and “wicked problems” (Horst and Webber, 1973) or interesting problems that have no immediate / obvious solution.

Globally, there are many international diplomatic talks that revolve around “wicked problem” issues such as climate change, food, water and energy supply, all preferably within a sustainable economic development framework. At a local level in Singapore, Ho cited the example of the complex nature of extremist religious pursuits that led to the need for new warfare strategies that counter forces both material and cognitive in order to keep the nation secure and how Singapore was under the constant challenge to disarm extremist ideologies.

But whether facing global political-economic environmental changes or ideological extremism, Ho’s point was governments that have the agility and capacity to act swiftly in such circumstances will benefit and thrive in today’s complex environments. And my perspective is that it is in this aspect that Singapore’s regional geo-political position and albeit seemingly contradictory socio-economic policies have most of the time benefited the country and its people on multiple levels.

As a national security strategy in coordinating counter-terrorism for example, Singapore has continuously worked towards and adopted a multi-layered, integrated and holistic “Whole-of-Government” (WOG) approach, leveraging on the diverse strengths of existing agencies and ministries at various levels from strategy and policy to operations.
Continue reading “Managing complexities, extending Singapore’s national defense strategy of “auftragstaktik” to its socio-cultural fabric.” →

Lemon custard polenta cupcakes

Posted on by cheryl

Lemon custard polenta cupcakes.
Text and Photo © CM Cordeiro 2012

Polenta is etymologically Latin for the hulled and crushed grain of barley meal. It is today the English borrowing of the Italian word to refer to coarse ground cornmeal had been eaten as porridge or gruel since the times of the Roman Empire, before it was generally introduced in Europe in the 16th century. Because of its accessibility and easy preparation, polenta had mostly been conceived as peasant food through history and up until the 1940s to 1950s, it was still considered “poor man’s fodder” even in Sweden, prepared through boiling in water and eaten with a little salt, anchovies or herring.

Continue reading “Lemon custard polenta cupcakes” →

Weekend dawn, Swedish west coast marina

Posted on by cheryl

A weekend morning at the Strysö yacht marina – ’twas the time before breakfast, when all through the lull, not a creature was stirring, not even a gull… (freely after C. C. Moore)
Text and Photo © JE Nilsson and CM Cordeiro 2012

The summer has been unusually rainy they say. But for me, it has felt like each summer’s day thus far has had something interesting to share or show. Perhaps it was the growing up in Singapore, in the midst of warm tropical rainstorms that hits you one minute just to be replaced by sunshine from a clear blue sky the next minute that makes it impossible to think anything bad about rain, especially the warm kinds. Perhaps it is the fresh Nordic air, the complete silence or the deep sapphire blue waters lined with green, softly waving gossamers of seaweed that touches the primordial in you. The sense of serenity that greets you in the early mornings of the southern archipelago of Gothenburg is priceless.

In the land of the Midnight Sun, where the nights are short during summer, the stillness of the early weekend morning goes uninterrupted with nothing much stirring. It’s difficult to tell if the occasional persons are early risers or just on their way home from a yesterday’s come-together.

As I sit at pier side contemplating the breaking colours of a seaside dawn on the late summer days of 2012, I overlook the narrow waterway that leads the occasional boating tourist to this place that is also an important coastal route for commercial trawlers and bunker boats servicing containers ships en route to the Gothenburg harbour. I think it marvelous too that the same waters would come in rich shades of azure when lapping off the shores of the Swedish west coast archipelago that turns various shades of mangrove green when curled around the granite littered shores of Pulau Ubin in the archipelago of Singapore. Sitting here at dawn, that one force that swirls around the two entities that are continents apart in different climate zones reverberates at your core.
Continue reading “Weekend dawn, Swedish west coast marina” →

Gödel’s theorem and executive education: reflections from the Chinese automobile industry’s strategy in talent management

Posted on by cheryl

Part of what makes being in academia so exciting for me is the very incompleteness of each project as expressed in Gödel’s theorem, here not referring strictly to its origins in mathematical logic of incomplete axiomatic systems, but rather used in a general linguistic sense of how research by definition, lies in a perpetual state of unfinish, the completion of which would warrant it redundant.

It is this continuous dialogic and dialectic process of thought, creativity and innovation of ideas, a journey that continuously reveals and uncovers what was previously obscure or even unknown that I find oddly comforting – finding familiarity in the unfamiliar, a constant in the flux of things.

As part of a collaborative publishing effort with friends from the IESE Business School in Barcelona from the International Faculty Program (IFP) of 2011, where colleague Peter Zackariasson was an editor, I contributed a chapter to the book entitled, New Perspectives in Management Education (Amann et al. eds, 2012) entitled “Chinese Wisdom. World Quality” Looking East for brand innovation and change management: reflections from a study on Geely automobile 2007-2011. It was a paper that reflected upon brand innovation and change managment in China’s Geely automobile from the years of 2007 to 2011. It was also during this time that Geely acquired Volvo Cars from American Ford in 2010, landing China the single largest foreign acquisition, at the same time (McDonald 2010, Wang 2011) setting up several technological and knowledge platforms for China that lent support to the country’s efforts in the aggressive acquisition of knowledge in general.

Although American owned, Volvo Cars continued to carry a strong Swedish heritage in quality and branding where many of their engineers continue to sit in Sweden today. This meant that the acquisition of Volvo Cars by Geely was under sharp and curious observation both East and West, not in the least by Swedish academics and researchers from the disciplines of management science and international business (IB).

Having previously studied the Swedish management style in comparison to the Singapore Chinese management style (Cordeiro-Nilsson 2009), a hypothesis of mine with regard to Geely’s acquisition of Volvo Cars was that the strict vertical hierarchy and authoritarian leadership style of the Chinese might end up severely clashing with the more lateral, egalitarian and consensus seeking leadership style of top level Swedish management, even if under the steering of American Ford. It made interesting observation to see how these differences in management ideology of which one had its roots in centuries of authoritarian dynastic rule, compared to the more individualistic developments of the occidental cultures, might be construed and subsequently manoeuvred in a cross-cultural setting.
Continue reading “Gödel’s theorem and executive education: reflections from the Chinese automobile industry’s strategy in talent management” →

A rustic version of the Eurasian Almond Sugee Cake

Posted on by cheryl

For anyone with an adventurous mindset, I would like to share my take on a rustic version of the Eurasian Almond Sugee Cake, made with unblanched almonds, topped with almond-vanilla icing.

My vesion of the Eurasian almond pastel de sémola de rústica, served with the grated zest of a lime atop the almond-vanilla icing glaze.
Text and Photo © JE Nilsson and CM Cordeiro 2012

As a little Eurasian girl growing up in Singapore, I can remember Almond Sugee / Semolina Cake from a very early age. In my family it was also my father who carried the Eurasian heritage forward and who had baked the cake in the family well before I was born.

My grandmother, Dorothy Yap, and me in 1978.

To all appearances this cake might well have a long history stemming from Medieval Europe where we can find numerous variations of similar semolina cakes today. Some googling around, shows that in the Middle Eastern countries, they have variations of Revani (an orange semolina cake), Namoura (without eggs) and Basboosa (with coconut and yoghurt). In south Europe, Italy has its own variations of torta di semolino made with lemon or orange, and from India to Southeast-Asia, there are variations of the sugee / sooji cake made with essence of rose or rose syrup poured over the cake after baking and cooling.

The recipes also vary with regards to the use of semolina, with some recipes using pure semolina flour and others calling for a mix of semolina and plain flour.
Continue reading “A rustic version of the Eurasian Almond Sugee Cake” →