{"id":742,"date":"2008-12-24T06:20:53","date_gmt":"2008-12-23T22:20:53","guid":{"rendered":"http:\/\/www.cmariec.com\/blog\/?p=742"},"modified":"2014-02-12T02:08:18","modified_gmt":"2014-02-11T18:08:18","slug":"christmas-marketing-in-gothenburg","status":"publish","type":"post","link":"https:\/\/cmariec.com\/christmas-marketing-in-gothenburg\/","title":{"rendered":"Christmas marketing in Gothenburg"},"content":{"rendered":"

\"\"<\/p>\n

Homemade candy is an irresistible draw at most Christmas markets. This candy stand was at the Saluhallen<\/a> Christmas market. Saluhallen is a marketing hall famous for good cuts of meat and specialty cheeses, year round.<\/em><\/p>\n

One of my most favourite things to do during the Christmas season in Sweden is to explore the various Christmas markets around the city center. Gothenburg city has about five or six major markets to explore, all within walking distance from each other, and you can spend an entire day hopping from one Christmas market or julmarknad<\/em> to the other in exploration.<\/p>\n

\"\"<\/p>\n

A selection of festively delicious buns and cookies, found at the Haga <\/em> Christmas market in Gothenburg.<\/em><\/p>\n

Every year, almost the same vendors turn up at the same Christmas markets and it is in this settled pattern that you\u2019ll find comfort since you\u2019ll know exactly where to go to get your favourite Christmas foods, your wrapping paper or that cup of gl\u00f6gg that tastes just so.<\/p>\n

\"\"<\/p>\n

Heart shaped gingerbread cookies make a complimentary accompaniment to a warm cup of gl\u00f6gg.<\/em><\/p>\n

The breads, cookies and custard filled buns at the Haga<\/em> market, located near the Gothenburg School of Business and in the middle of Gothenburg\u2019s \u2018old city\u2019 or gamlestan<\/em>, is soul comforting in their generous portions. In fact, caf\u00e9s located along Haga<\/em> are known to serve one of the largest cinnamon rolls in town during the summer season. At this outdoor market in Haga<\/em> this season, gl\u00f6gg is often sold along the streets and any of these baked buns would make a perfect accompaniment to a cup of warm gl\u00f6gg.<\/p>\n

Gingerbread cookies are a favourite of the season. Though sold all year round in the local supermarkets, their all spice flavour is special during this season and you can see people roam the markets with a handful of such cookies to their cup of gl\u00f6gg.<\/p>\n

\"\"<\/p>\n

The peeking eyes of a helpful farm elf, or a Tomte. In Nordic folklore, these tiny mythical creatures are there to help around the house and make sure that things run safe and smooth, provided that you are kind to your animals. Otherwise the animals will tell on you and the house elves will leave you to take care of everything yourself. They are shy creatures and rarely show themselves. Once a year at Christmas you are supposed to show your appreciation by putting out one dish of food outdoors on the ground. And sure enough, the food will be gone. Try it yourself and see, maybe you’ve got house elves too<\/em><\/p>\n

Along with food stores, you\u2019ll find stores that sell handicrafts. At the Haga<\/em> Christmas market, you can pick up a Swedish or Scandinavian Tomte. In Nordic folklore, a Christmas elf is perhaps also the same garden elf that usually dons a red hat, who helps around in the garden and the house. About two feet high, usually with long white beards, these elves or tomtar<\/em> are known to be shy creatures who show themselves reluctantly, but are there nonetheless to mostly help around.<\/p>\n

A big draw for me at these Christmas markets is the homemade candies that come in a splendid array of sorts. Everything from coconut covered chocolate balls to marmalade candy and liquorice sticks. When in Gothenburg, I believe the candy store at Kronhuset<\/a><\/em>, just beyond Gustav Adolfs Torg<\/a><\/em> gives one the closest experience to being in a chocolate factory. A chocolate fountain stands in the middle of the small shop, where children are allowed to dip their fingers into the flowing chocolate for a taste. The staff there are often friendly and helpful when making a purchase, and will fill you out on the details of the different types of chocolate fillings, marzipan or custard used in their candies, so that you’ll get exactly what you’re looking for.<\/p>\n

\"\"<\/p>\n

A selection of candy we went home with, for the candy basket.<\/em><\/p>\n

Grabbing a basket full of candy was an enjoyable event in itself. Walking around these Christmas markets, you\u2019re generally caught up in the festive mood of it all. The cobbled streets, the crowd and the smell of gl\u00f6gg is intoxicating, and it is these that make wandering around the Christmas markets something to look forward to every year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Homemade candy is an irresistible draw at most Christmas markets. This candy stand was at the Saluhallen Christmas market. Saluhallen is a marketing hall famous for good cuts of meat and specialty cheeses, year round. One of my most favourite things to do during the Christmas season in Sweden is to explore the various Christmas […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242,229],"tags":[],"class_list":["post-742","post","type-post","status-publish","format-standard","hentry","category-sweden-travelogue","category-travelogue"],"yoast_head":"\nChristmas marketing in Gothenburg - Cheryl Marie Cordeiro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmariec.com\/christmas-marketing-in-gothenburg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas marketing in Gothenburg - Cheryl Marie Cordeiro\" \/>\n<meta property=\"og:description\" content=\"Homemade candy is an irresistible draw at most Christmas markets. 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My educational pursuits in Singapore culminated at tertiary level with two separate Master degrees, after which I embarked on a new adventure in 2002, moving to Sweden. In Sweden, I pursued with deep interest, the knowledge field of applied linguistics, particularly corpus linguistics research methods, earning a doctoral degree from one of northern Europe\u2019s largest universities, the University of Gothenburg. I currently work as Project Manager, focusing on EU and international projects, at RISE Research Institutes of Sweden, at the Division of Bioeconomy and Health, Department of Agriculture and Food. My office is located in M\u00f6lndal municipality. M\u00f6lndal, known also as the Valley of Mills, is located about ten minutes by bus ride from the city center of Gothenburg to the south. If you\u2019re ever traveling south from Gothenburg to Malm\u00f6, whether by train or car, you will likely come by M\u00f6lndal municipality. In these pages at cmariec.com, you\u2019ll find my lifestyle musings on culinary and travel adventures from Singapore to Sweden, and from when I lived and worked the Arctic City of Troms\u00f8 (2018 to mid-2022). SINGAPORE | SWEDEN | NORTHERN NORWAY Life in Singapore Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines. In 2000, graduated with two separate Masters Degrees: (i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore (ii) Master of Arts in the English Language at the National University of Singapore (NUS). In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this came a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board. Life in Sweden In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general. In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore. 2013, as research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden, researching the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is entitled Gothenburg in Asia, Asia in Gothenburg, funded by the Anna Ahrenberg Foundation. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap G\u00f6teborg 2021 initiated by city representatives of Gothenburg, G\u00f6teborg & Co, University of Gothenburg and Chalmers University of Technology. 2015, was granted the Flexit post-doctoral scholarship by Bank of Sweden Tercentennary Foundation (Riksbankens Jubileumsfond, RJ) for a three year project together with the Swedish-Swiss multinational enterprise ABB. From 2015-17, the research will take place at ABB Corporate Research Sweden HQ in V\u00e4ster\u00e5s, and at CIBS during 2017-18. The research focus of the project is how new technologies are perceived and accepted by users and customers, using linguistic methods of data analysis. More information can be found at RJ\u2019s website, at Riksbankens Jubileumsfond (RJ) Felxit 2015. Life in Northern Norway (2018-2022) 2018, late summer. I acquired new work as Market Scientist at Nofima. Having moved to the county of Troms in August, I\u2019m currently enjoying myself, exploring the island city of Troms\u00f8. From the 1900s, this city became known as Paris of the North due to how the people of Troms\u00f8 were exceptionally stylish and sophisticated in contrast to the fishing village preconception that many might have of a city located in the Arctic Circle. In my years in Sweden, I have known Sweden to be called the land of the midnight sun. During the long summer mights, it was beautiful to sit and watch the sun\u2019s languid pendulation between east and west, touching the horizon out at sea before going up again. Northern Norway takes this languid pendulation of the sun to the extreme. It is not only known as the land of the midnight sun, but it is also the land of polar nights and the northern lights. This is my new adventure. 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My educational pursuits in Singapore culminated at tertiary level with two separate Master degrees, after which I embarked on a new adventure in 2002, moving to Sweden. In Sweden, I pursued with deep interest, the knowledge field of applied linguistics, particularly corpus linguistics research methods, earning a doctoral degree from one of northern Europe\u2019s largest universities, the University of Gothenburg. I currently work as Project Manager, focusing on EU and international projects, at RISE Research Institutes of Sweden, at the Division of Bioeconomy and Health, Department of Agriculture and Food. My office is located in M\u00f6lndal municipality. M\u00f6lndal, known also as the Valley of Mills, is located about ten minutes by bus ride from the city center of Gothenburg to the south. If you\u2019re ever traveling south from Gothenburg to Malm\u00f6, whether by train or car, you will likely come by M\u00f6lndal municipality. In these pages at cmariec.com, you\u2019ll find my lifestyle musings on culinary and travel adventures from Singapore to Sweden, and from when I lived and worked the Arctic City of Troms\u00f8 (2018 to mid-2022). SINGAPORE | SWEDEN | NORTHERN NORWAY Life in Singapore Pursued all academic interests in Singapore, of which the post-graduate years were founded in two separate disciplines. In 2000, graduated with two separate Masters Degrees: (i) Master of Science in Information Studies at the Nanyang Technological University (NTU) in Singapore (ii) Master of Arts in the English Language at the National University of Singapore (NUS). In 1999, represented the Republic of Singapore at the Miss Universe Pageant in Trinidad and Tobago. With this came a variety of film, educational TV, media, and ambassadorial work for the Singapore Tourism Board. Life in Sweden In 2002, moved from Singapore to Sweden in order to pursue a PhD in Gothenburg, where a number of international corporate head offices were located that all had a substantial business presence in Singapore and also Asia in general. In 2009, graduated with a PhD in applied critical linguistics from the faculty of humanities at the University of Gothenburg, with a cross-disciplinary thesis entitled, Swedish management in Singapore: a discourse analysis study, looking particularly into the concepts of assimilation, integration and hierarchy, at top management levels of Swedish-Asian corporations in Singapore. 2013, as research fellow at the Centre for International Business Studies (CIBS), School of Business, Economics and Law at the University of Gothenburg, Sweden, researching the future implications of increasing Asian-Swedish cooperation within the field of international business. The project is entitled Gothenburg in Asia, Asia in Gothenburg, funded by the Anna Ahrenberg Foundation. The project is aligned with the 400 years anniversary of the city of Gothenburg in 2021, and falls under the broad category of Kunskap G\u00f6teborg 2021 initiated by city representatives of Gothenburg, G\u00f6teborg & Co, University of Gothenburg and Chalmers University of Technology. 2015, was granted the Flexit post-doctoral scholarship by Bank of Sweden Tercentennary Foundation (Riksbankens Jubileumsfond, RJ) for a three year project together with the Swedish-Swiss multinational enterprise ABB. From 2015-17, the research will take place at ABB Corporate Research Sweden HQ in V\u00e4ster\u00e5s, and at CIBS during 2017-18. The research focus of the project is how new technologies are perceived and accepted by users and customers, using linguistic methods of data analysis. More information can be found at RJ\u2019s website, at Riksbankens Jubileumsfond (RJ) Felxit 2015. Life in Northern Norway (2018-2022) 2018, late summer. I acquired new work as Market Scientist at Nofima. Having moved to the county of Troms in August, I\u2019m currently enjoying myself, exploring the island city of Troms\u00f8. From the 1900s, this city became known as Paris of the North due to how the people of Troms\u00f8 were exceptionally stylish and sophisticated in contrast to the fishing village preconception that many might have of a city located in the Arctic Circle. In my years in Sweden, I have known Sweden to be called the land of the midnight sun. During the long summer mights, it was beautiful to sit and watch the sun\u2019s languid pendulation between east and west, touching the horizon out at sea before going up again. Northern Norway takes this languid pendulation of the sun to the extreme. It is not only known as the land of the midnight sun, but it is also the land of polar nights and the northern lights. This is my new adventure. And in these lifestyle blog pages, you\u2019ll find my personal thoughts, insights and musings. Cheryl Marie Cordeiro | PhD MSc MA ACADEMIC REFLECTIONS | CV LIFESTYLE BLOG","sameAs":["https:\/\/cmariec.com\/","https:\/\/www.facebook.com\/cherylmariecordeiro\/","https:\/\/www.instagram.com\/cherylmariecordeiro\/","https:\/\/www.linkedin.com\/in\/cherylmariecordeiro\/","https:\/\/www.youtube.com\/@cherylmariecordeiro\/videos"],"url":"https:\/\/cmariec.com\/author\/cheryl\/"}]}},"_links":{"self":[{"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/posts\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":1,"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":27520,"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/posts\/742\/revisions\/27520"}],"wp:attachment":[{"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cmariec.com\/wp-json\/wp\/v2\/tags?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}